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Branding & Rebranding

At Marketing In Pixels, we understand that a compelling brand identity is more than just a logo or a color scheme-it’s the embodiment of your company’s values, vision, and promise to your customers. Our Branding & Rebranding services are designed to help businesses in Abu Dhabi and beyond establish a strong, memorable presence in their respective markets.

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In today’s competitive landscape, a well-defined brand sets you apart from the competition. It communicates your company’s story, builds trust with your audience, and fosters customer loyalty. Whether you’re launching a new venture or seeking to revitalize an existing brand, our team is here to guide you through the process.

Our branding process is collaborative and strategic. We begin by gaining a deep understanding of your business objectives, target audience, and market positioning. This insight informs every aspect of the branding journey, ensuring that the final outcome resonates with your audience and aligns with your goals.

  • Brand Strategy Development: Crafting a comprehensive plan that outlines your brand’s mission, vision, values, and positioning.
  • Visual Identity Design: Creating logos, color palettes, typography, and other visual elements that reflect your brand’s personality.
  • Brand Guidelines: Developing a detailed guide to ensure consistent application of your brand across all platforms and materials.
  • Marketing Collateral: Designing business cards, letterheads, brochures, and other materials that communicate your brand effectively.

Businesses evolve, and so should their brands. If your current brand no longer reflects your company’s direction or resonates with your audience, it may be time for a rebrand. Our rebranding services are tailored to breathe new life into your brand while honoring its legacy.

  • Brand Audit: Evaluating your current brand’s strengths, weaknesses, and market perception.
  • Market Research: Analyzing industry trends, competitor positioning, and customer feedback to inform the rebranding strategy.
  • Identity Refresh: Updating visual elements and messaging to align with your company’s evolved mission and values.
  • Launch Strategy: Planning and executing a comprehensive rollout to introduce your refreshed brand to the market.
GRAPHIC DESIGN

Logo Designing

The Logo is the Face of every Business and Brand out there. It is the First Impression that you create on your Prospects, Target Customers, Clients and the World in general. So if you want to make the best impression and attract your targets towards your business then scroll down to our Portfolio, have a look at what we offer and let our Design Team create the Logo that defines your Business and Build a Brand around it.

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Your Logo is your First Impression...
Make it Count!

A Process Oriented Workflow ensures the Proactive and Preemptive nature of our work and helps us maintain its Quality across Geographies, Market Requirements and Clients. This in turn results in 100% Customer Satisfaction.

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Why Choose Marketing In Pixels

  • Expertise: Our team comprises seasoned branding professionals with a track record of successful brand launches and rebrands.
  • Customized Solutions: We tailor our services to meet the unique needs and goals of each client.
  • Collaborative Process: We work closely with you throughout the project to ensure your vision is realized.
  • Commitment to Excellence: We are dedicated to delivering high-quality work that drives results.
DESIGN questionnaire

Points we need from you for a perfect design

Are you a Product based or a Service based Company?

The Type of your Business is usually important to Create the Logo which will be its very Identity.

Has your Business got a Tagline?

Companies use taglines in marketing campaigns to create a lasting impression on consumers. It also helps our designers understand your Brand in a better way.

Who would you consider your greatest Competitor?

The process of identifying competitor logos is vital. We use this information as a point of comparison to determine the Uniqueness of your logo relative to these competitors.

Which Platforms is the Logo meant for?

The Size of a Logo depends on the Platform you’re uploading it to. For example, a YouTube profile logo is 800 px x 800 px, whereas a logo for an email signature usually has a maximum height of 100 px. So we create easy-to-resize PNG/SVG files which help you morph your logo accordingly.

Do you want your Logo to project a certain Emotion?

Simple geometric patterns might convey emotional meaning. For example, diagonal and angular configurations tend to be associated with threat, while rounded features and curved lines tend to be linked to pleasantness and happiness.

Have you decided your Brand Colors?

Warm colors like red, yellow and orange evoke higher arousal emotions, such as love, passion, happiness, and anger. Cool colors, like blue, green and purple are linked to calmness, strength and trust. Colors can easily trigger these arousal states and emotions.

Which Nationality is your Brand meant for?

Unless yours is an International Business, Nationality and Culture plays a vital role in determining the Colors, Typography and the Type of Logo you need to have so as to Build a Powerful Brand around it.

Do you have a Deadline?

Being able to meet deadlines is an adept skill we developed over the years even though we serve a wide variety of industries. Getting us acquainted with important dates help us meet your expectations accordingly.

Our Logo Designing Process

Design Brief & Requirements

A Design Brief is a list of Guidelines from you that help our designers understand your needs. Limitations make us more Creative and forces us to deliver the Pixel Perfect Logo that defines your Brand Image.

Target Market Analysis

Understanding your Target Audience (like the Cultural Demographics, etc.) and the Market (in general) that your Product or Service is meant for is very important as it determines the Emotion of the Logo.

Competitor Analysis

It is a very Significant Step as it facilitates the Uniqueness of the Logo that becomes the Identity of your Brand. Competitor Analysis also helps in understanding the Target Market in depth.

Initial Conceptualization

Through extensive Mind Maps, the First/Initial Concept is built around a list of Words, Shapes, Symbols and Structures that best define the Purpose of the Logo and the Value it adds to your Brand/Business.

Mood Boarding

We gather Designs and Pictures relating to all the Words and Symbols that were listed during the Initial Conceptualization. Our Designers break them down to minimalism yet conveying Positive Emotions.

Drafting & Art Boarding

Something close to a Rapid Prototyping technique, depending on the Mood Board, we sketch as many Ideas as possible (in 60-90 minutes) on paper while trying to come up with Unique and Original Designs.

Final Conceptualization

Our expert Designers then consolidate all the sketched out Ideas and ensure to cross-check all requirements and expectations while keeping in mind the Emotion, Value and Purpose of the Brand and the Logo.

Development & Presentaion

After finalizing on the Conceptual Logo that will be perfect to define your Brand Image, we go ahead and Recreate it Digitally using the best practices and latest software available in the design industry today.

Unlimited Revisions

This is one of our Unique Selling Points. We provide Unlimited Revisions on all our Graphics. Although, most times our Designs get approved almost instantly.

Our Logo Design Portfolio

The Stitching Mom
Hive
YapPay
Skins
Pizza Hut
Transit
Spawts
41 Acres
North Mech
71 Degrees
Movers
Experimental
8Feet
Dettol
Quikr
Chrysalis
Bitcoin
MotoWorks
Clymb
WaffsUp
HashVerse
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Frequently Asked Questions...

Do I get Business Stationary with the Logo?

If you want we can definitely help you with that but for a price of course. It is NOT complementary with the Logo. Although it is always advisory as you get it at discounted rates as we would have the Logo Source file.

Do I get a Branding Kit and Mock-ups?

Yes. If you ask for it, we represent all your Designs on a well-curated and sharable Branding Kit Document for a very small token amount. It will not feel heavy on the pockets but will definitely get you more attention.

What if I already have a Logo and require tweaks?

Well, if you can provide us with the Source File of your existing Logo, we would be happy to tweak it according to your Latest Requirements. Don’t have a Source File? We can even build it from scratch.

What if I require a complete Rebranding?

If the Logo is your brand’s face the Rebranding is like a Plastic Surgery. So basically, it means starting from scratch again. In that case, for the same rate we will perform the best surgery and tell a story as well.

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Get Started Today​

Ready to build a brand that stands out and connects with your audience? 

Contact Us